Rapp, S., & Collings, T. L. (1987). Maxi marketing: The new direction in advertising, promotion, and marketing strategy. McGraw-Hill.
Chicago-stil citatRapp, Stan, och Thomas L. Collings. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. New York: McGraw-Hill, 1987.
MLA-referensRapp, Stan, och Thomas L. Collings. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1987.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.