Rapp, S., & Collings, T. L. (1987). Maxi marketing: The new direction in advertising, promotion, and marketing strategy. McGraw-Hill.
शिकागो स्टाइल उद्धरणRapp, Stan, और Thomas L. Collings. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. New York: McGraw-Hill, 1987.
एमएलए उद्धरणRapp, Stan, और Thomas L. Collings. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1987.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.