APA Edition Citation

Rapp, S., & Collings, T. L. (1987). Maxi marketing: The new direction in advertising, promotion, and marketing strategy. McGraw-Hill.

Chicago Edition Citation

Rapp, Stan, and Thomas L. Collings. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. New York: McGraw-Hill, 1987.

MLA Edition Citation

Rapp, Stan, and Thomas L. Collings. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1987.