Rapp, S., & Collings, T. L. (1987). Maxi marketing: The new direction in advertising, promotion, and marketing strategy. McGraw-Hill.
Styl ChicagoRapp, Stan, a Thomas L. Collings. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. New York: McGraw-Hill, 1987.
Citace podle MLARapp, Stan, a Thomas L. Collings. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1987.
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