APA Edition Citation

Robertson, A. (1978). Strategic marketing: A business response to consumerism. Associated business programmes.

Chicago Edition Citation

Robertson, Andrew. Strategic Marketing: A Business Response to Consumerism. London: Associated business programmes, 1978.

MLA Edition Citation

Robertson, Andrew. Strategic Marketing: A Business Response to Consumerism. Associated business programmes, 1978.

Warning: These citations may not always be 100% accurate.