Zikmund, W., & Amico, M. D. (1984). Marketing. John Wiley.
Chicago Edition CitationZikmund, William, and Michael D. Amico. Marketing. New York: John Wiley, 1984.
MLA Edition CitationZikmund, William, and Michael D. Amico. Marketing. John Wiley, 1984.
Warning: These citations may not always be 100% accurate.