Cita APA

Stapleton, J. (1974). How to prepare a marketing plan (2nd ed.). Gower press.

Citación estilo Chicago

Stapleton, John. How to Prepare a Marketing Plan. 2nd ed. London: Gower press, 1974.

Cita MLA

Stapleton, John. How to Prepare a Marketing Plan. 2nd ed. Gower press, 1974.