APA Edition Citation

Gorle, P., & Long, J. (1973). Essentials of product planning. McGraw-Hill.

Chicago Edition Citation

Gorle, Peter, and James Long. Essentials of Product Planning. London: McGraw-Hill, 1973.

MLA Edition Citation

Gorle, Peter, and James Long. Essentials of Product Planning. McGraw-Hill, 1973.

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