Arun Kumar & Meenakshi, N. (2016). Marketing management (3rd ed.). Vikas Publishing House.
Chicago Edition CitationArun Kumar and N. Meenakshi. Marketing Management. 3rd ed. Noida: Vikas Publishing House, 2016.
MLA Edition CitationArun Kumar and N. Meenakshi. Marketing Management. 3rd ed. Vikas Publishing House, 2016.
Warning: These citations may not always be 100% accurate.