Pillai, R., & Bagavathi. (2010). Marketing management. S Chand.
Chicago Edition CitationPillai, R.S.N, and Bagavathi. Marketing Management. New Delhi: S Chand, 2010.
MLA Edition CitationPillai, R.S.N, and Bagavathi. Marketing Management. S Chand, 2010.
Warning: These citations may not always be 100% accurate.