Advertising and promotions An integrated brand approach

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Bibliografski detalji
Glavni autor: Semenik, Richard J
Daljnji autori: Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
Format: Printed Book
Jezik:English
Izdano: Delhi Cengage Learning India 2012
Izdanje:6th ed.
Teme:
Advertising > Branding > Advertising media planning > Sales promotion
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Advertising and Promotions an integrated brand approach
od Semenik, Richard J
Izdano 2012
Printed Book
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