Advertising and promotions An integrated brand approach

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Bibliographic Details
Main Author: Semenik, Richard J
Other Authors: Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
Format: Printed Book
Language:English
Published: Delhi Cengage Learning India 2012
Edition:6th ed.
Subjects:
Advertising > Branding > Advertising media planning > Sales promotion
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Advertising and Promotions an integrated brand approach
by Semenik, Richard J
Published 2012
Printed Book
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