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Advertising and promotions An integrated brand approach

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Bibliografiska uppgifter
Huvudupphovsman:	Semenik, Richard J
Övriga upphovsmän:	Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
Materialtyp:	Printed Book
Språk:	English
Publicerad:	Delhi Cengage Learning India 2012
Upplaga:	6th ed.
Ämnen:	Advertising > Branding > Advertising media planning > Sales promotion

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