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Advertising and promotions An integrated brand approach

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Detalhes bibliográficos
Autor principal:	Semenik, Richard J
Outros Autores:	Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
Formato:	Printed Book
Idioma:	English
Publicado em:	Delhi Cengage Learning India 2012
Edição:	6th ed.
Assuntos:	Advertising > Branding > Advertising media planning > Sales promotion

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