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Advertising and promotions An integrated brand approach

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Sonraí Bibleagrafaíochta
Príomhúdar:	Semenik, Richard J
Údair Eile:	Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
Formáid:	Printed Book
Teanga:	English
Foilsithe:	Delhi Cengage Learning India 2012
Eagrán:	6th ed.
Ábhair:	Advertising > Branding > Advertising media planning > Sales promotion

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