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Advertising and promotions An integrated brand approach

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Bibliographic Details
Main Author:	Semenik, Richard J
Other Authors:	Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
Format:	Printed Book
Language:	English
Published:	Delhi Cengage Learning India 2012
Edition:	6th ed.
Subjects:	Advertising > Branding > Advertising media planning > Sales promotion

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