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Advertising and promotions An integrated brand approach

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Manylion Llyfryddiaeth
Prif Awdur:	Semenik, Richard J
Awduron Eraill:	Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Delhi Cengage Learning India 2012
Rhifyn:	6th ed.
Pynciau:	Advertising > Branding > Advertising media planning > Sales promotion

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