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Advertising and promotions An integrated brand approach

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書目詳細資料
主要作者:	Semenik, Richard J
其他作者:	Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
格式:	Printed Book
語言:	English
出版:	Delhi Cengage Learning India 2012
版:	6th ed.
主題:	Advertising > Branding > Advertising media planning > Sales promotion

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