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|a 9788131517383
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| 041 |
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|a eng
|
| 082 |
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|a 659.1
|b SEM
|
| 100 |
|
|
|a Semenik, Richard J
|9 2925
|
| 245 |
|
|
|a Advertising and promotions
|b An integrated brand approach
|
| 250 |
|
|
|a 6th ed.
|
| 260 |
|
|
|a Delhi
|b Cengage Learning India
|c 2012
|
| 300 |
|
|
|a xli,710p.
|
| 650 |
|
|
|a Advertising
|a Branding
|a Advertising media planning
|a Sales promotion
|9 1816
|
| 700 |
|
|
|a Allen, Chris T
|a O'Guinn, Thomas C
|a Kaufmann, Hans Rudiger
|9 2926
|
| 942 |
|
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|c BK
|6 _
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 6591_SEM
|7 0
|9 265719
|a SLS
|b SLS
|c SLS
|d 2018-12-31
|o 659.1 SEM
|p SLS031052
|r 2018-12-31
|t 1
|w 2018-12-31
|y BK
|