Advertising and promotions An integrated brand approach

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Bibliographic Details
Main Author: Semenik, Richard J
Other Authors: Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger
Format: Printed Book
Language:English
Published: Delhi Cengage Learning India 2012
Edition:6th ed.
Subjects:
Advertising > Branding > Advertising media planning > Sales promotion
Description
Physical Description:xli,710p.
ISBN:9788131517383

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