APA Edition Citation

Semenik, R. J., & Allen, C. T. O. (2012). Advertising and promotions: An integrated brand approach (6th ed.). Cengage Learning India.

Chicago Edition Citation

Semenik, Richard J., and Chris T O'Guinn Allen. Advertising and Promotions: An Integrated Brand Approach. 6th ed. Delhi: Cengage Learning India, 2012.

MLA Edition Citation

Semenik, Richard J., and Chris T O'Guinn Allen. Advertising and Promotions: An Integrated Brand Approach. 6th ed. Cengage Learning India, 2012.