The new consumer psychology scanning buying behavior with MRI of the mind

Bibliografski detalji
Glavni autor: Whang, Sang-Min
Format: Printed Book
Jezik:English
Izdano: N.Y. Routledge 2016
Teme:
Consumer behavior
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Opis
Opis:xxvii, 202 p.
ISBN:9781138898936 (pbk.)

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