The new consumer psychology scanning buying behavior with MRI of the mind

Détails bibliographiques
Auteur principal: Whang, Sang-Min
Format: Printed Book
Langue:English
Publié: N.Y. Routledge 2016
Sujets:
Consumer behavior
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Description
Description matérielle:xxvii, 202 p.
ISBN:9781138898936 (pbk.)

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