Moriarty, S. (2014). Advertising & IMC: : principles and practice (10th ed.). Pearson India Education.
Παραπομπή Chicago StyleMoriarty, Snadra. Advertising & IMC: : Principles and Practice. 10th ed. Noida: Pearson India Education, 2014.
Παραπομπή MLAMoriarty, Snadra. Advertising & IMC: : Principles and Practice. 10th ed. Pearson India Education, 2014.
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