Cita APA

Moriarty, S. (2014). Advertising & IMC: : principles and practice (10th ed.). Pearson India Education.

Chicago Edition Citation

Moriarty, Snadra. Advertising & IMC: : Principles and Practice. 10th ed. Noida: Pearson India Education, 2014.

Cita MLA

Moriarty, Snadra. Advertising & IMC: : Principles and Practice. 10th ed. Pearson India Education, 2014.