APA Edition Citation

Batra, R., & Myers, J. G. A. (2006). Advertising management (5th ed.). Perason education India.

Chicago Edition Citation

Batra, Rajeev, and John G Aaker Myers. Advertising Management. 5th ed. Noida: Perason education India, 2006.

MLA Edition Citation

Batra, Rajeev, and John G Aaker Myers. Advertising Management. 5th ed. Perason education India, 2006.

Warning: These citations may not always be 100% accurate.