Saxena, R. (2016). Marketing management/ 5th ed (ed.5.). McGraw Hill.
Chicago Edition CitationSaxena, Rajan. Marketing Management/ 5th Ed. ed.5. N.Delhi: McGraw Hill, 2016.
MLA Edition CitationSaxena, Rajan. Marketing Management/ 5th Ed. ed.5. McGraw Hill, 2016.
Warning: These citations may not always be 100% accurate.