Kotler, P. K. (2016). Marketing management /15th ed (15th ed.). Pearson.
Čikaški stil citiranjaKotler, Philip Keller. Marketing Management /15th Ed. 15th ed. Delhi: Pearson, 2016.
MLA način citiranjaKotler, Philip Keller. Marketing Management /15th Ed. 15th ed. Pearson, 2016.
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