Cita APA

Kotler, P. K. (2016). Marketing management /15th ed (15th ed.). Pearson.

Citación estilo Chicago

Kotler, Philip Keller. Marketing Management /15th Ed. 15th ed. Delhi: Pearson, 2016.

Cita MLA

Kotler, Philip Keller. Marketing Management /15th Ed. 15th ed. Pearson, 2016.