APA Edition Citation

Kotler, P. K. (2016). Marketing management /15th ed (15th ed.). Pearson.

Chicago Edition Citation

Kotler, Philip Keller. Marketing Management /15th Ed. 15th ed. Delhi: Pearson, 2016.

MLA Edition Citation

Kotler, Philip Keller. Marketing Management /15th Ed. 15th ed. Pearson, 2016.

Warning: These citations may not always be 100% accurate.