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Marketing management /
| 第一著者: | |
|---|---|
| 言語: | English |
| 出版事項: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2007.
|
| 版: | 3rd ed. |
| 主題: | |
| オンライン･アクセス: | http://www.loc.gov/catdir/toc/ecip068/2006004951.html |
目次:
- Marketing philosophy and strategy
- Marketing and the job of the marketing manager
- A strategic marketing framework
- Analysis for marketing decisions
- Marketing research
- Analyzing consumer behavior
- Organizational buying behavior
- Market structure and competitor analysis
- Marketing decision making
- Product decisions
- New product development
- Pricing
- Communications and advertising strategy
- Sales promotion
- Channels of distribution
- Direct channels of distribution: personal selling and direct marketing
- Customer relationship management
- Special topic: strategies for service markets.