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060213s2007 njua b 001 0 eng |
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|a 0131963341
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|a 9780131963344
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|a 9780131963344
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|a eng
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|b WIN
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|a Winer, Russell S.
|9 1176
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|a Marketing management /
|c Russell S. Winer.
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| 250 |
|
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|a 3rd ed.
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| 260 |
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|a Upper Saddle River, N.J. :
|b Pearson Prentice Hall,
|c c2007.
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| 300 |
|
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|a xxix, 500 p. :
|
| 505 |
0 |
|
|a Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|9 1177
|
| 856 |
4 |
1 |
|u http://www.loc.gov/catdir/toc/ecip068/2006004951.html
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|d 2015-09-10
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|p SLS029385
|r 2015-09-10
|w 2015-09-10
|y SAP
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