APA Zitierstil

Winer, R. S. (2007). Marketing management (3rd ed.). Pearson Prentice Hall.

Chicago Zitierstil

Winer, Russell S. Marketing Management. 3rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.

MLA Zitierstil

Winer, Russell S. Marketing Management. 3rd ed. Pearson Prentice Hall, 2007.