APA Zitierstil

Kotler, P. K. (2009). Marketing management (13th ed.). Pearson.

Chicago Zitierstil

Kotler, Philip Keller. Marketing Management. 13th ed. Delhi: Pearson, 2009.

MLA Zitierstil

Kotler, Philip Keller. Marketing Management. 13th ed. Pearson, 2009.