Kotler, P. K. (2009). Marketing management (13th ed.). Pearson.
Chicago Edition CitationKotler, Philip Keller. Marketing Management. 13th ed. Delhi: Pearson, 2009.
MLA Edition CitationKotler, Philip Keller. Marketing Management. 13th ed. Pearson, 2009.
Warning: These citations may not always be 100% accurate.