Private labels, brands, and competition policy

Bibliographic Details
Language:	English
Published:	Oxford Oxford University Press 2009
Subjects:	Brand name products > Law and legislation > Europe Brand name products > Law and legislation > United States Retail trade Competition House brands

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Brand society: how brands transform management and lifestyle./
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Brand simple: how the best brands keep it simple and succeed
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Brand failures the truth about the 100 biggest branding mistakes of all time
by: Haig Matt
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Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
by: Kompella,Kartikeya
Published: (2006)

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Strategic brand management new approaches to creating and evaluating brand equity
by: Kapferner, Jean-Noel
Published: (1992)

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Strategic brand management:building,measuring and managing brand equity
by: Keller, Kevin Lane
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Brand failures:the truth about the 100 biggest branding mistakes of all time
by: Haig, Matt
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Grandparenting
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Private labels, brands, and competition policy the changing landscape of retail competition

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