Private labels, brands, and competition policy

Bibliografiske detaljer
Sprog:	English
Udgivet:	Oxford Oxford University Press 2009
Fag:	Brand name products > Law and legislation > Europe Brand name products > Law and legislation > United States Retail trade Competition House brands

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
af: Kartikeya Kompella
Udgivet: (2006)

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Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

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Brands, competition law and IP /
Udgivet: (2015)

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Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2016)

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Harvard business review on brand management.
Udgivet: (1999)

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How brands become icons the principles of cultural branding
af: Holt, Douglas B.
Udgivet: (2004)

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Brand society :How brands trasform management and lifestyle
af: Kornberger, Martin
Udgivet: (2010)

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Creating powerful brands in consumer, service and industrial markets
af: De Chernatony, Leslie
Udgivet: (2006)

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Brand royalty : how the world's top 100 brands thrive and survive
af: Haig, Matt
Udgivet: (2005)

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B2B brand management
af: Kotler, Philip
Udgivet: (2006)

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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
af: De Chernatony, Leslie
Udgivet: (2011)

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New strategic brand management: Advanced insights and strategic thinking
af: Jean-Noel Kapferer
Udgivet: (2012)

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Brand management
af: Malviya, Subhash
Udgivet: (2007)

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Managing Indian Brands : Marketing concepts and strategies
af: S. Ramesh Kumar
Udgivet: (2005)

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Aaker on branding :20 principles that drive success/
af: Aaker, David A.
Udgivet: (2015)

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Brand positioning: strategies for competitive advantage
af: Subroto Sengupta; Author
Udgivet: (2010)

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Brand management: text and cases
af: Verma, Harsh V.
Udgivet: (2006)

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Brand astras /
Udgivet: (2003)

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Brand society: how brands transform management and lifestyle./
af: Kornberger, Martin
Udgivet: (2011)

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Asian brand strategy : how Asia builds strong brands
af: Martin Roll
Udgivet: (2006)

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9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

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Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2005)

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Brand simple: how the best brands keep it simple and succeed
af: Adamson,Allen P.
Udgivet: (2006)

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Brand management : Principles and Practices /
af: Dutta, Kirti
Udgivet: (2012)

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Brand manners: how to create the self-confident organization to lice the brand
af: Pringle, Hamish
Udgivet: (2001)

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How to use advertising to build strong brands
af: John Philip Jones
Udgivet: (1999)

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Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig Matt
Udgivet: (2008)

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Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
af: Kompella,Kartikeya
Udgivet: (2006)

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Strategic brand management new approaches to creating and evaluating brand equity
af: Kapferner, Jean-Noel
Udgivet: (1992)

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Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)

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Brand failures:the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2006)

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Successful branding
af: Pran K Choudhury; Author
Udgivet: (2001)

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Behind powerful brands: from strategy to campaign
af: Jones, John Philip; Author
Udgivet: (2000)

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Grandparenting
af: Susan Moore
Udgivet: (2017)

Private labels, brands, and competition policy the changing landscape of retail competition

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