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Private labels, brands, and competition policy the changing landscape of retail competition

Manylion Llyfryddiaeth
Iaith:	English
Cyhoeddwyd:	Oxford Oxford University Press 2009
Pynciau:	Brand name products > Law and legislation > Europe Brand name products > Law and legislation > United States Retail trade Competition House brands

Eitemau Tebyg

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The law of reputation and brands in the asia pacific
Cyhoeddwyd: (2012)

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How to Succeed at Retail: winning case studies and strategies for retailers and brands
gan: Thomassen,Lars
Cyhoeddwyd: (2010)

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Brands and branding /
gan: Brown, Stephen
Cyhoeddwyd: (2016)

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Branding a store
gan: Floor, Ko
Cyhoeddwyd: (2007)

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Trade marks and brands an interdisplinary critique
Cyhoeddwyd: (2008)

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The World`s greatest brands
gan: Nicholas, Kochan; Ed
Cyhoeddwyd: (1996)

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Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
gan: Kartikeya Kompella
Cyhoeddwyd: (2006)

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Strategic brand management :building,measuring and managing brand equity/
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

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Brands, competition law and IP /
Cyhoeddwyd: (2015)

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Brand management : research, theory and practice /
gan: Heding, Tilde
Cyhoeddwyd: (2016)

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Harvard business review on brand management.
Cyhoeddwyd: (1999)

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How brands become icons the principles of cultural branding
gan: Holt, Douglas B.
Cyhoeddwyd: (2004)

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Brand society :How brands trasform management and lifestyle
gan: Kornberger, Martin
Cyhoeddwyd: (2010)

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Creating powerful brands in consumer, service and industrial markets
gan: De Chernatony, Leslie
Cyhoeddwyd: (2006)

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Brand royalty : how the world's top 100 brands thrive and survive
gan: Haig, Matt
Cyhoeddwyd: (2005)

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B2B brand management
gan: Kotler, Philip
Cyhoeddwyd: (2006)

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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
gan: De Chernatony, Leslie
Cyhoeddwyd: (2011)

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New strategic brand management: Advanced insights and strategic thinking
gan: Jean-Noel Kapferer
Cyhoeddwyd: (2012)

Llwytho...

Brand management
gan: Malviya, Subhash
Cyhoeddwyd: (2007)

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Managing Indian Brands : Marketing concepts and strategies
gan: S. Ramesh Kumar
Cyhoeddwyd: (2005)

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Aaker on branding :20 principles that drive success/
gan: Aaker, David A.
Cyhoeddwyd: (2015)

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Brand positioning: strategies for competitive advantage
gan: Subroto Sengupta; Author
Cyhoeddwyd: (2010)

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Brand management: text and cases
gan: Verma, Harsh V.
Cyhoeddwyd: (2006)

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Brand astras /
Cyhoeddwyd: (2003)

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Brand society: how brands transform management and lifestyle./
gan: Kornberger, Martin
Cyhoeddwyd: (2011)

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Asian brand strategy : how Asia builds strong brands
gan: Martin Roll
Cyhoeddwyd: (2006)

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9 brand shaastras :nine successful brand successful brand strategies to build
gan: Kapoor,Jagdeep
Cyhoeddwyd: (2009)

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Brand failures the truth about the 100 biggest branding mistakes of all time
gan: Haig, Matt
Cyhoeddwyd: (2005)

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Brand simple: how the best brands keep it simple and succeed
gan: Adamson,Allen P.
Cyhoeddwyd: (2006)

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Brand management : Principles and Practices /
gan: Dutta, Kirti
Cyhoeddwyd: (2012)

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Brand manners: how to create the self-confident organization to lice the brand
gan: Pringle, Hamish
Cyhoeddwyd: (2001)

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How to use advertising to build strong brands
gan: John Philip Jones
Cyhoeddwyd: (1999)

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Brand failures the truth about the 100 biggest branding mistakes of all time
gan: Haig Matt
Cyhoeddwyd: (2008)

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Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
gan: Kompella,Kartikeya
Cyhoeddwyd: (2006)

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Strategic brand management new approaches to creating and evaluating brand equity
gan: Kapferner, Jean-Noel
Cyhoeddwyd: (1992)

Llwytho...

Strategic brand management:building,measuring and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2009)

Llwytho...

Brand failures:the truth about the 100 biggest branding mistakes of all time
gan: Haig, Matt
Cyhoeddwyd: (2006)

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Successful branding
gan: Pran K Choudhury; Author
Cyhoeddwyd: (2001)

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Behind powerful brands: from strategy to campaign
gan: Jones, John Philip; Author
Cyhoeddwyd: (2000)

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Grandparenting
gan: Susan Moore
Cyhoeddwyd: (2017)