Bagehot on sponsorship, merchandising and endorsement

Míreanna Comhchosúla

• Practical sponsorship
  le: Turner, Stuart
  Foilsithe: (1987)
• Event sponsorship
  le: McDonnell, Ian
  Foilsithe: (2014)
• CASP- RAJAGIRI SPONSORSHIP PROJECT: BUILDING PARTNERSHIPS TOWARDS SOCIAL DEVELOPMENT
  le: ANTONI, M P
  Foilsithe: (2006)
• Celebrity endorsement and consumer buying behaviour in Kerala : an empirical analysis /
  le: Abdussalam, P K
  Foilsithe: (2017)
• The Trade and Merchandise Marks Act, 1958
  le: Vepa, Sarathi P.