Bagehot on sponsorship, merchandising and endorsement

Antzeko izenburuak

• Practical sponsorship
  nork: Turner, Stuart
  Argitaratua: (1987)
• Event sponsorship
  nork: McDonnell, Ian
  Argitaratua: (2014)
• CASP- RAJAGIRI SPONSORSHIP PROJECT: BUILDING PARTNERSHIPS TOWARDS SOCIAL DEVELOPMENT
  nork: ANTONI, M P
  Argitaratua: (2006)
• Celebrity endorsement and consumer buying behaviour in Kerala : an empirical analysis /
  nork: Abdussalam, P K
  Argitaratua: (2017)
• The Trade and Merchandise Marks Act, 1958
  nork: Vepa, Sarathi P.