Johnson, W. C., & Chvala, R. J. (1998). Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. St.Lucie press.
Chicago Stili AlıntıJohnson, William C., ve Richard J. Chvala. Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. New Delhi: St.Lucie press, 1998.
MLA AlıntıJohnson, William C., ve Richard J. Chvala. Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. St.Lucie press, 1998.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..