Johnson, W. C., & Chvala, R. J. (1998). Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. St.Lucie press.
Chicago Edition CitationJohnson, William C., and Richard J. Chvala. Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. New Delhi: St.Lucie press, 1998.
Deismireacht MLAJohnson, William C., and Richard J. Chvala. Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. St.Lucie press, 1998.
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