APA Edition Citation

Johnson, W. C., & Chvala, R. J. (1998). Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. St.Lucie press.

Chicago Edition Citation

Johnson, William C., and Richard J. Chvala. Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. New Delhi: St.Lucie press, 1998.

MLA Edition Citation

Johnson, William C., and Richard J. Chvala. Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. St.Lucie press, 1998.