Johnson, W. C., & Chvala, R. J. (1998). Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. St.Lucie press.
Chicago Edition CitationJohnson, William C., i Richard J. Chvala. Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. New Delhi: St.Lucie press, 1998.
Cita MLAJohnson, William C., i Richard J. Chvala. Encyclopaedia of Total Quality Management.Vol: 3: Total Quality in Marketing. St.Lucie press, 1998.
Atenció: Aquestes cites poden no estar 100% correctes.