APA Edition Citation

S N Murthy & U Bhojanna. (2007). Advertising: An IMC Perspective. Excel books.

Chicago Edition Citation

S N Murthy and U Bhojanna. Advertising: An IMC Perspective. New Delhi: Excel books, 2007.

MLA Edition Citation

S N Murthy and U Bhojanna. Advertising: An IMC Perspective. Excel books, 2007.

Warning: These citations may not always be 100% accurate.