Service Marketing People, Technology, Strategy

other_versions_link
Bibliographic Details
Main Author: Christopher Lovelock
Other Authors: Jochen Wirtz, Jayanta Chatterjee
Format: Printed Book
Language:English
Published: Delhi Pearson 2010
Edition:6th
Subjects:
Marketing
Description
Physical Description:xx, 637p
ISBN:978-81-317-2597-9

Similar Items