APA Edition Citation

Christopher Lovelock, Jochen Wirtz, & Jayanta Chatterjee. (2010). Service Marketing: People, Technology, Strategy (6th.). Pearson.

Chicago Edition Citation

Christopher Lovelock, Jochen Wirtz, and Jayanta Chatterjee. Service Marketing: People, Technology, Strategy. 6th. Delhi: Pearson, 2010.

MLA Edition Citation

Christopher Lovelock, et al. Service Marketing: People, Technology, Strategy. 6th. Pearson, 2010.