Christopher Lovelock, Jochen Wirtz, & Jayanta Chatterjee. (2010). Service Marketing: People, Technology, Strategy (6th.). Pearson.
Chicago Edition CitationChristopher Lovelock, Jochen Wirtz, i Jayanta Chatterjee. Service Marketing: People, Technology, Strategy. 6th. Delhi: Pearson, 2010.
Cita MLAChristopher Lovelock, et al. Service Marketing: People, Technology, Strategy. 6th. Pearson, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.