APA Edition Citation

D.Amarchand & B.Varadharajan. (1989). Text book of marketing. Konark Publishers.

Chicago Edition Citation

D.Amarchand and B.Varadharajan. Text Book of Marketing. Delhi: Konark Publishers, 1989.

MLA Edition Citation

D.Amarchand and B.Varadharajan. Text Book of Marketing. Konark Publishers, 1989.

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