D.Amarchand & B.Varadharajan. (1989). Text book of marketing. Konark Publishers.
Chicago Edition CitationD.Amarchand i B.Varadharajan. Text Book of Marketing. Delhi: Konark Publishers, 1989.
Cita MLAD.Amarchand i B.Varadharajan. Text Book of Marketing. Konark Publishers, 1989.
Atenció: Aquestes cites poden no estar 100% correctes.